Fitness Business Management

Overview

This Fitness Business Management course will prepare you to implement a successful business system in private or commercial health clubs, medically-based fitness facilities, community wellness centers, personal training studios, physical therapy clinics, YMCAs, JCCs, college centers, recreational settings, or corporate fitness centers. This course was developed to establish an industry-standard in fitness management education.

What you will learn

• Learn the skill-sets and competencies that a fitness professional needs in order to be a successful entrepreneur, owner, or department manager
• Understand how to operate a fiscally successful business in the fitness industry
• Learn business concepts, including purchasing, contractual agreements, risk management and negligence, technology issues, and other fiscal concerns
• Identify how branding influences consumers and creates a demand for fitness services and products
• Understand customer relationship management methods
• Effectively use sales techniques
• Learn how to create strategic business plans for successful health and business ventures
• Master the financial and accounting knowledge needed to manage a fitness operation
• Understand sales and communication techniques needed to thrive in the professional world