Data analytics refers to the process of examining sets of data and to drawing conclusions about the information they contain. It is a very valuable skill in today's business, where companies are overwhelmed with all sorts of data that can be used to make informed decisions and discover new opportunities. As such, the ability to recognize emerging patterns in received data and acting on them in an effective, efficient manner is highly sought after when observing prospective new hires. George Mason University's Data Analytics program is designed to help students hone the in-demand skills required for various data roles in order to improve their respective businesses' ability to respond to ever-changing markets.

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